We believe - 'access to right nutrition will enable next generation to attain their full potential and realize their dreams and in doing so create a team of well-nourished children, capable of winning cricket World Cup by 2039 A. D.' 

Baliyo Nepal Nutrition Initiative (BNNI) aims to marshal all forces: government, wider private sector, international and non-governmental organizations, civil society, academia and the people of Nepal to tackle adverse effects of malnutrition by increasing awareness among general public via various intervention programs.